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Strategy

ยท 3 min read
Murali HR
BCDC Strategy: Driving India's Transition to Active Mobility Solutions

BCDC (Bharath Cycle Design Company) is on a mission to promote sustainable transportation solutions in India. With a focus on active mobility, BCDC aims to empower SMEs (Small and Medium Enterprises) with cycle design and manufacturing expertise.

Strategic Initiatives
BCDC's strategic initiatives revolve around activating the design community, building a sustainable SME network, and fostering ecosystem partnerships. Let's take a closer look at each initiative.
Activate Design Community
BCDC recognizes the importance of design in developing innovative and sustainable transportation solutions. That's why one of its key initiatives is to network with the design community. By collaborating with designers and design schools, BCDC aims to tap into India's immense design talent pool to create world-class mobility solutions.
Build Sustainable SME Network
Small and medium-sized enterprises (SMEs) play a crucial role in driving India's economy. BCDC recognizes this and is committed to building a sustainable SME network in the space of mobility and EV (Electric Vehicle) manufacturing. By providing SMEs with access to cycle design and manufacturing expertise, BCDC aims to empower them to develop sustainable transportation solutions that meet the needs of Indian consumers.
Ecosystem partnerships
To achieve its mission, BCDC recognizes the need for ecosystem partnerships. BCDC has established partnerships with a wide range of academic and institutional partners, including IISc (Indian Institute of Science), NID (National Institute of Design), and Srishti School of Design. These partnerships enable BCDC to leverage the knowledge and expertise of these institutions to develop sustainable mobility solutions.

Impact Funding, Global Collaborations, Use Case Partners BCDC's strategic initiatives are supported by several key elements, including impact funding, global collaborations, and use case partners.

Impact Funding

To support its initiatives, BCDC is onboard impact funding from VCs (Venture Capitalists) and banks. Impact funding ensures that BCDC has the financial resources it needs to drive sustainable transportation solutions in India.

Global Collaborations
BCDC is also forging global collaborations to ensure that it has access to the latest knowledge and expertise in sustainable transportation solutions. By collaborating with global designers and institutions, BCDC can stay up-to-date with the latest developments in the field.
Use Case Partners
To deploy solutions with active mobility, BCDC is onboarding use case partners. These partners include India Post, BBMP (Bruhat Bengaluru Mahanagara Palike) SWM (Solid Waste Management), and KMF (Karnataka Milk Federation) Nandini. These partnerships enable BCDC to deploy sustainable transportation solutions in a real-world context.
Conclusion

BCDC's strategy is focused on driving India's transition to active mobility solutions. By activating the design community, building a sustainable SME network, and fostering ecosystem partnerships, BCDC aims to empower SMEs with cycle design and manufacturing expertise. Impact funding, global collaborations, and use case partners are key elements of BCDC's strategy, enabling it to deploy sustainable transportation solutions in a real-world context.